The path to marketing transformation is littered with hyper complexity.
We can help.
Modern marketing demands a constellation of technologies, data, and agencies.
Unfortunately it’s a situation where marketers are vulnerable to information gaps.
Bringing work in-house may help, but is itself fraught with peril.
Invisible Science offers an ingenious bridge solution.
Radical objectivity, cross-industry expertise, and an ongoing connection to what matters to your brand and business.
Challenges we take on
Brands need a new type of resource to manage innovation velocity
Not an agency /
Nimble as heck /
Radical collaboration /
Truly independent /
2 ways to work together
We’re typically brought in by marketing leaders during a time of rapid transformation. Often, we’re asked in after a larger consulting firm has already taken a first pass at a solution.
We work with clients in 2 ways:
Known challenge identified
Rapid cross-industry research
Quarterly agenda defined
‘Second-opinions’ as needed
Deep familiarity with business and objectives
CEO & Research Director
Prior to founding Invisible Science, Baba served as Global Chief Media Officer for DigitasLBi, overseeing all media including programmatic, television, social, search, and media technology. In 2015 DigitasLBi was awarded four Adweek Media Plan of the Year awards for excellence in media, the most ever by a single agency in a single year.
Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications Manager at BMW of North America. While at BMW, Baba was part of the client team that initiated the original BMW Films project, which won the first Cannes Titanium Lion and was named one of the ten best Digital Ideas of the Decade by the One Show. Baba also served on the advisory board of Maven Networks, a broadband video company acquired by Yahoo! in 2008 for $160 million.
Baba has been a Cannes Lion Juror; serves on the Wharton Future of Advertising Global Board; and is a 2016 Adweek Media Plan of the Year juror.
Partner & Research Director
At Invisible Science, Jenna serves as a Research Director, with a particular focus on transparency, evolving operating models, and media trading best practices. Prior to Invisible Science, Jenna built and established the North American operations of the Havas programmatic trading desk, called Affiperf. Within three years as General Manager, she grew the size of the group 10X — a direct result of significant increase in client programmatic media under management.
Jenna has been working with ad tech platforms since the month that major DSPs released self-service technology. She is known in the industry to be an innovator, has pioneered several programmatic industry firsts, and has a proven track record of results.
Prior to moving to the agency world, Jenna led the Email Marketing practice for J. Jill / Talbots. Jenna has never held a position that was not entrepreneurial in nature.