Independent
Advisors
for Marketing
Transformation

The path to marketing transformation is littered with hyper complexity.

We can help.

Modern marketing demands a constellation of technologies, data, and agencies.

Unfortunately it’s a situation where marketers are vulnerable to information gaps.

Bringing work in-house may help, but is itself fraught with peril.

Invisible Science offers an ingenious bridge solution.

Radical objectivity, cross-industry expertise, and an ongoing connection to what matters to your brand and business.

Challenges we take on

measurement
Getting an accurate, real-time read on every aspect of your marketing mix is foundational today. New marketing-specific intelligence platforms make it possible to separate measurement from execution — no one should grade their own homework.
media
We help you decipher media buying platforms and advanced data-based targeting techniques. And advise you on how to invest media resources to deliver the outcomes that matter to your business.
brand
What does a strong brand mean in 2017? We can help introduce your team to the latest advancements in brand measurement — and demonstrate how to connect that understanding to activation at the person-level.
technology
What’s the right technology priority path given your business situation? Our assessment and rapid deployment services can cut through the noise and minimize time-to-market.

from

adweek logo

quote-2

Brands need a new type of resource to manage innovation velocity

Not an agency /

Nimble as heck /

Radical collaboration /

Truly independent /

2 ways to work together

We’re typically brought in by marketing leaders during a time of rapid transformation. Often, we’re asked in after a larger consulting firm has already taken a first pass at a solution.

We work with clients in 2 ways:

Project

Known challenge identified

Methodology identified

Rapid cross-industry research

Results workshop

retainer

Quarterly agenda defined

Continuous engagement

‘Second-opinions’ as needed

Deep familiarity with business and objectives

Leadership

Baba Shetty
CEO & Research Director

Prior to founding Invisible Science, Baba served as Global Chief Media Officer for DigitasLBi, overseeing all media including programmatic, television, social, search, and media technology. In 2015 DigitasLBi was awarded four Adweek Media Plan of the Year awards for excellence in media, the most ever by a single agency in a single year.

Baba was previously CEO of Newsweek / The Daily Beast; Research Director and Principal Analyst at Forrester Research; and Marketing Communications Manager at BMW of North America. While at BMW, Baba was part of the client team that initiated the original BMW Films project, which won the first Cannes Titanium Lion and was named one of the ten best Digital Ideas of the Decade by the One Show. Baba also served on the advisory board of Maven Networks, a broadband video company acquired by Yahoo! in 2008 for $160 million.

Baba has been a Cannes Lion Juror; serves on the Wharton Future of Advertising Global Board; and is a 2016 Adweek Media Plan of the Year juror.

Jenna Gino
Partner & Research Director

At Invisible Science, Jenna serves as a Research Director, with a particular focus on transparency, evolving operating models, and media trading best practices. Prior to Invisible Science, Jenna built and established the North American operations of the Havas programmatic trading desk, called Affiperf. Within three years as General Manager, she grew the size of the group 10X — a direct result of significant increase in client programmatic media under management.

Jenna has been working with ad tech platforms since the month that major DSPs released self-service technology. She is known in the industry to be an innovator, has pioneered several programmatic industry firsts, and has a proven track record of results.

Prior to moving to the agency world, Jenna led the Email Marketing practice for J. Jill / Talbots. Jenna has never held a position that was not entrepreneurial in nature.

We look forward
to speaking with you.
First Name
Last Name
Work Email
Invisible Science
Thanks so much. Details on the way.
We look forward
to speaking with you.
First Name
Last Name
Work Email
Thanks so much. Details on the way.